An international patient business grows in stages, from launch through growth, competition and maturity. Each stage needs different work, its own numbers and a clear check before moving on. Here is how we run it with your hospital, and what we will not promise.
An international patient business moves through the same stages as any business. Each stage needs different work, and profit always arrives later than volume. We move on only when the numbers show the current stage works.
Discovery · Assessment · Planning
Start in a few markets
Operate & improve
Competition catches up
Scale or reinvent
Start at Foundation. The work is building the system before the first referral.
Start at Assessment. Usually the gaps are response speed, conversion or a few channels carrying all the volume.
You are likely in Shake-out. The focus moves from more volume to better conversion and lower cost per patient.
A negative reputation has to be rebuilt before it can grow. We fix the cause first, then rebuild trust with agents and patients case by case. This takes longer than a normal launch and needs a different way of working.
Six steps from first message to treatment. One owner and one measure each, so you see where patients are won or lost.
Agents, embassies and our marketing
ThailuxWe measureInquiries by market, agent and channel
Fast, in the patient’s language
Thailux*We measureResponse time
Your doctors review the case
Your hospitalWe measureShare of inquiries reviewed
You set the price, we follow up
SharedWe measureShare of reviews quoted
Travel plan, airport pickup, transfers
ThailuxWe measureShare of quotations that arrive
Care and clinical decisions
Your hospitalWe measureArrivals by market, agent and channel
* Your team can share the first response if agreed.
Because agent commissions are reported case by case, your finance team can work out the real cost of each channel with your own revenue figures.
Hospital revenue for the case − agent commission − Thailux fee = what the case contributes
Carry an agent commission, which Thailux pays and reports to you case by case.
Recorded as their own channel, so you can compare them with agent and direct cases.
Patients from our own marketing team, with no agent commission.
Anyone who guarantees patient numbers before seeing your hospital is guessing. We commit to the work and the reporting.
Results depend on your specialties, prices, capacity and response speed.
Set-up costs come first; revenue builds case by case.
Ramadan, school holidays and festivals move demand.
Agents trust a hospital only after real cases go well.
A bad experience spreads. We fix the cause first, then rebuild.
When one doesn’t convert, we say so and change course.
Case rules are set with your hospital during planning, so both sides know how each case is handled, counted and reported.
Each case is recorded with its channel: one of our referral agents, an embassy channel, or a direct patient from our own marketing team.
Your hospital reviews every case, prepares the treatment plan and quotation, and keeps full clinical responsibility. Thailux handles non-clinical coordination.
Thailux pays its referral agents. Each agent commission is reported to you case by case, separately from our fee. Direct patients carry no agent commission.
How cases are counted, and how a patient who contacts both your hospital and Thailux is handled, are agreed with you before referrals start.
Thailux works with more than one hospital. These are the rules we follow, and every partner hospital receives them.
We decide on clinical fit, capacity, language and quoted price, never on commission.
A shared case list and a monthly report. Example below.
| Case | Market | Channel | Status | Agent commission |
|---|---|---|---|---|
| C-0142 | Saudi Arabia | Agent | Arrived | Reported |
| C-0143 | Bangladesh | Direct | Under medical review | None |
| C-0144 | UAE | Embassy | Quotation sent | None |
| C-0145 | Myanmar | Agent | Arrived | Reported |
| C-0146 | Oman | Agent | Closed, not travelling | None |
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